Digital Strategy Archivi

BT Italia, Social Media Marketing

BT Italia - Social Media Marketing Strategy IAKI has devised an extended and product-oriented Social Media Marketing Strategy for BT Italia, Italy's

Customer engagement for Francesco Biasia, Braccialini Group

Braccialini has chosen IAKI to design the new positioning for Francesco Biasia, an Italian fashion handbag brand. IAKI has responded with a customer engagement

Customer engagement for RABARBARO ZUCCA

Sandro Marchetti, CEO of IAKI, explains how customer engagement is the cornerstone of 2012 communication plan. After previous year's repositioning, the new project

ROLLING STONE: social media marketing for the website

IAKI develops a strategy for social media marketing to complement the content of the site with its presence on Facebook and Twitter.

Web monitoring and web benchmark for Vaillant

A comprehensive operation of web listening, brand monitoring and web benchmarking against competitors, to define web strategies in a particular area such as the brand VAILLANT, a