IAKI develops a strategy for social media marketing to complement the content of the site with its presence on Facebook and Twitter. The objective is to increase the traffic of the portal rollingstonemagazine.it and increase the level of engagement on the page. The use of new techniques of web writing, social plug-in management and publishing integrated among the various channels were the ingredients for success beyond expectations.

The aim was clear: to increase page views for the site of the famous Italian magazine. IAKI took up the challenge enthusiastically picking up the outposts of the social brand, part of the production of content for the site and its technology platform. The results at the end of 2011: +50% in page views, doubled Fan Base on Facebook and Twitter channel explosion.

How was that possible?

The first step covered the site with a new cut and style-friendly web publishing, focusing on the hottest news and content not only musical. The second fundamental element is the integration of social plug-ins: the presence of elements of sharing, appreciation and social sharing has become a second skin for the site and has increased dissemination of the contents of RS on the web. Third step was a social space management (Facebook and Twitter) most outrageous, based on the proposed content strong, provoke debate and public reactions in a highly motivated, skilled and brave.

The steady organic growth of user base on social spaces, without any investment in ADV, and the good performance of the traffic in the last quarter bode well for a new year with RS.