The social media marketing strategy for Rolling Stone Italy has added a new element: a presence on Pinterest capable of rocking fans of the iconic magazine through content, covers and live shots Sandro Marchetti, CEO of IAKI, explains why it was easy.
Case History
Social media marketing for Rolling Stone Italia
Case History
Social media marketing for Rolling Stone Italia
Settore
publishing
Area
Digital, Social
In Sintesi
Strenghtening Rolling Stone role as a style magazine, and amplifying the value of photo contents
How are things going for Rolling Stone Italy on social media?
On Facebook we have created a community of fans who are the heart of Rolling Stone Italy Here users will find the right space to discuss their interests by confronting those who have the same passions Music, concerts and political bulletin board in the fan ignite dialogues and dissolve remembering artists disappeared. Fans to the bone, you vent no middle ground on the Facebook page that embodies the soul of rock Rolling Stone.
Why have you even wanted to open a page on Pinterest?
The Italian edition of Rolling Stone is the most stylish of all international publications. One of the pages shows its pole, made of music and lifestyle. If Facebook is the best place to give space to the first, Pinterest and represents the best value to the second. In social media strategy project we select for every need the right tool; another example the presence on Twitter, which has a spontaneous growth unstoppable, and creates a space for news and discussion in real time for the magazine.
Why is Rolling Stone suitable for this social network?
Each page is rich in the elements that form the basis of Pinterest: images and inspiration. Photographs of the magazine are unusual and impact from the cover. There are those tears from the magazine to hang on the walls of the room and those who post on the wall.
How is the presence of Rolling Stone on Pinterest structured?
We created seven boards dedicated to specific sectors. Each contains exclusive footage, taken from the online version of the magazine or posted by users. Music lovers will find photographs of concerts and tours, album covers, fetish images that have made the history of music, but also a board dedicated to the icons of yesterday and today. This, together with that of the cover, is one of the most popular: everyone recognizes the bulletin board of photographic portraits, the idols of the past and the present models In addition, there is an entire board that tells the style and fashion for those who have a soul rock, love the vintage or casual style.
26 September 2012
