The two IAKI founders, with their personal experiences and backgrounds, are united by a common passion for holistic and synergic approach. This is why they chose to be accompanied by two other figures that can enrich an alchemy which aims strongly to results.
Sandro Marchetti – CEO
In the ‘500 Galileo would have hire him for his start-up of telescopes.
Serial innovator, Sandro is an endorser of the scientific method: hypothesis, experiment and learning. Passionate about the future and futurism, consumes large portions of the past in the form of history books, stacked on the bedside table at home.
In over twenty years of experience in marketing, sales and communication, he began exploring this world first in AT & T, then as Director of Marketing and Advertising at Infostrada SpA and CEO at Blixer. In 2001 he arrived at H3G as General Manager of Consumer and Corporate Divisions.
In 2004, along with Nicoletta Caluzzi, he invented IAKI.
He is a member of the Word of Mouth Marketing Association and Professor of Strategy and Mobile Digital Strategy for the Master of Digital Marketing Sole 24 Ore.
In the past life he wanted to be a photographer and in the next life will be an architect.
Meanwhile he snaps polaroid of modernist buildings.
Sandro Marchetti on LinkedIn
Nicoletta Caluzzi – President
Nicoletta grabbed life as if it were the handlebars of his Harley-Davidson. At age 23, she founded her communications agency. A 28 she was Head of Marketing and Events at Capital Radio, then she accelerated, becoming Head of Procurement and Communication at Infostrada, then again in Blixer as Director of Communications.
Eternal optimist and lover of people, she became President of Varese section of the Junior Chamber International, the world’s largest organization of young entrepreneurs and professionals, promoting positive change in the world.
She likes to look at people in the eye, so in 2002 she became a founding partner and CEO of Promo Events, a specialized agency in face to face marketing.
In 2004 along with Sandro Marchetti she decides it’s time to establish IAKI.
She has been a professor of Event Marketing for the Master of Marketing Management Foundation ISTUD.
In her spare time she builds tables, chairs, bags and shoes. She loves dogs, rides a horse and practices falconry.
She is the right person to pilot a space fighter in case of alien invasion.
Nicoletta Caluzzi on LinkedIn
Franco Lualdi – General Manager
He happened to graduate in law but was immediately fascinated by advertising, which he was is introduced to in CPV, K & E and Lintas, where he gained dealing with production, media, research and accounting. He grows up in Pirella Goettsche where for 13 years he’s developed communication projects that’ve become successful case histories, such as Gatorade, Levissima and Giovanni Rana, leading also the account department of the agency, with more than 80 customers. He completed the experience by entering the Hoover-Candy Group as Director of Global Communications for 12 years, using and experimenting with all the levers of communication in different countries, for different local and international brands of the group.
He entered IAKI in 2011 as General Manager to help develop strategic communication campaigns, which are seeing IAKI more and more among the protagonists of the Italian industry.
Assuming that the brightest people realize the best projects, we decided to put them all under one roof and make them work for us.
But individual talents are not enough, so we have invested resources and commitment in creating a structure both able to explore new roads and steady in integrating solutions.
The four IAKI units are:
- Communication. A rich team of art directors, web designers, graphic designers and copywriters from different communication grounds, guided by a creative direction with a multidisciplinary background.
- Digital. Specialists in the definition of a web strategy, design and planning of digital projects, consultancy and operational management, both in general and in specific lines of the particular techniques and disciplines.
- Social Media. Professional consultants and solutions designers, and specialists in the executive management of all social media marketing activities.
- Events. Specialists in strategy, design, planning and coordination of event marketing operations in all their developings and types.
Technological activities are developed in the Technology Area, which cross supports all the four units, with responsibility for all software development and design of complex technology platforms.
The coordination is provided by a cross-team Project Manager with minimum 5 years experience.