We are professionals in building quality relationships, both with the public and with brands, because by supporting our clients we guide their growth, both in terms of results and skills. We do this thanks to a dynamic structure that allows us to explore new pathways, with efficient integration of the best solutions.
Strategic leadership in the agency is guided by four people:
Nicoletta Caluzzi – President
Nicoletta grabbed life as if it were the handlebars of her Harley-Davidson. At age 23, she founded her own communications agency. By 28 she was Head of Marketing and Events at Capital Radio, then she accelerated, becoming Head of Procurement and Communication Infostrada, then again at Blixer, SpA as Director of Communications.
An eternal optimist and lover of people, she became President of the Varese section of the Junior Chamber International, the world’s largest organization of young entrepreneurs and professionals, promoting positive change in the world.
She likes to look people in the eye, so in 2002 she became a founding partner and CEO of Promo Events, a specialized agency in face-to-face event marketing.
In 2004, along with Sandro Marchetti, she decided it was time to establish IAKI.
She has also been a Professor of Event Marketing for the Master of Marketing Management Foundation ISTUD.
In her spare time she builds tables, chairs, bags, and shoes. She loves dogs, horse riding, and practices falconry.
She’s the right person to pilot a space fighter in case of alien invasion. Her helmet, leather jacket, and sunglasses represent the passion for two wheels that was passed down to her. She dreams in motion because there are always people, thoughts, and memories that travel with her, wherever she rides her Harley. “The answer, my friend, is blowin’ in the wind” Bob Dylan
Nicoletta Caluzzi on LinkedIn
Sandro Marchetti – CEO
In the 1500’s Galileo would have hired him for his telescope start-up.
A serial innovator, Sandro endorses the scientific method: hypothesis, experiment and finding. Passionate about the future and futurism, he also studies vast sections of the past in the form of the history books stacked on his bedside table at home.
With over twenty years of experience in marketing, sales and communication, he began his explorations first at AT&T, then as Director of Marketing and Advertising at Infostrada, SpA, and as CEO at Blixer. In 2001, he arrived at H3G as General Manager of Consumer and Corporate Divisions.
In 2004, along with Nicoletta Caluzzi, he founded IAKI.
He’s a member of the Word of Mouth Marketing Association and Professor of Strategy and Mobile Digital Strategy for the Master of Digital Marketing Sole 24 Ore.
In a past life he wanted to be a photographer, and photography remains one of his great passions.
Sandro Marchetti on LinkedIn
Franco Lualdi – General Manager
He happened to graduate in law but was immediately fascinated by advertising, which he was is introduced to at CPV, K & E and Lintas, where he gained experience dealing with production, media, research, and accounting. He spent formative years at Pirella Goettsche, where for 13 years he developed communication projects that became successful case histories, such as Gatorade, Levissima and Giovanni Rana, also leading the accounts department of the agency, serving more than 80 customers. He completed the experience by entering the Hoover-Candy Group as Director of Global Communications for 12 years, using and experimenting with all the levers of communication in different countries, for the group’s various local and international brands.
He began at IAKI in 2011 as General Manager to help develop strategic communication campaigns, which have increasingly made IAKI an industry leader in Italy.
“…By me, alone, alone, with the soul,
with the ice axe of acciar ceruleo,
on slow, on yearning,
on always; breaking you, oh frost!
And I go up again, at my place, making
my own ladder, tacit, assiduous;
In the frost that I break,
digging my way and my end…”
by La Piccozza (G.Pascoli)
Filippo Fiocchi – Executive Creative Director
If communication were a sport, he’d be considered an athlete. Starting in screenwriting before becoming a journalist, he spent the years between 1995 and the millennium among the editorial staff at Cuore, GQ, and Maxim, and on the production sets of Aran Endemol. In 2000, after several television experiences as a screenwriter and assistant director for Aran Endemol, he discovered brand communications.
He joined the Milanese startup Neo Network, approaching content from the perspective of the web, TV, and mobile devices. When Neo Network was acquired by the Magnolia group, Filippo took over creative brand direction, a role he maintained even after a subsequent acquisition by the Zodia Media network (DeAgostini Group). He also manages branded content for web and TV projects, working with Ferrero, Lavazza, Perfetti, Philips, Birra Moretti, Jack Daniel’s, and Lottomatica. He rounded out his expertise by working on ecommerce projects when the Zodiak creative agency was absorbed by the Triboo group. In 2007, he finally joined IAKI. He has two children, loves to run and ski, and continues to believe that ragout is the panacea of all ills. For him, cooking is creativity, passion, precision, and technique. As in our work, the best idea is not something complicated, but knowing how to create magic with surprising simplicity.
Filippo Fiocchi su LinkedIn
The agency is organized in 5 divisions guided by 5 managers:
Digital Marketing: Simone Muletti
Coming from the world of software consultancy, he has been working in the field of web and digital media for 20 years. His “digital background” includes the strategy and development for more than 100 new media campaigns and as many web marketing projects in areas ranging from entertainment to incentive and ecommerce. With IAKI since 2005, he was one of the first in Italy to deal with social media advertising.
He loves practicing, watching, and talking about sports, because sport is performance, application, passion, and fun, just like a team and a successful campaign should be.
Simone Muletti su LinkedIn
Social Media: Marta Monteleone
A born-and-raised Sardinian millennial, she’s a distillation of determination and skill, which she uses to bring out the best of her team. She leads the agency’s youngest division with a mantra of “do or not do, there is no try”. Before becoming passionate about Business Manager and Analytics, she studied Linguistics and Communication in multiple contexts. She lives on festivals, unplugged editions, concert tickets, old iPod playlists, karaoke, and hours on Spotify.
Marta Monteleone su LinkedIn
Digital Technology: Massimiliano Toffolon
Passionate about computers since the ’80’s, he began patiently copying out by hand the BASIC lists published in trade magazines on a Sinclair ZX81 computer equipped with only 1kb of RAM. He’s still convinced that the ZX Spectrum is better than the Commodore 64, but he can’t remember why.
With 30 years in the ICT environment, he’s a pioneer in bringing information technology to corporate customers. As a CTO and entrepreneur during the dotcom years, he founded the first Italian portal dedicated to prize competitions and contributed to Altavista’s Italian launch. Since he joined IAKI 15 years ago, he’s had the opportunity to create the technical infrastructure and a team of developers to support innovative digital products and catalyze ideas based on new technologies.
Massimiliano Toffolon su LinkedIn
Eventi: Daniela Caluzzi
She was IAKI’s first hire. Guerrilla marketing, touring events, point of sale activities, fairs, and conventions are her bread and butter. She’s managed events for Aperol Spritz, Askoll Mobilità, Baci Perugina, Conad, Coin, Deichmann, Decathlon, Guiness, HP, Hyundai, Moet Hennessy, Nivea, Nokia, Pampero, Kraft, Sony Erikson, Skechers, Sector, Shell, Tommy Hilfiger, Unopiù, Unicredit, Vodafone, and Zucca.
She doesn’t just have one great passion, but four, which empty her pockets and fill her days with smiles, cuddles, and, above all, moments she will cherish forever in her mind and heart. They are her four furry daughters, since “the feeling we have for dogs is the same that we have for children”, as Freud said.
Daniela Caluzzi su LinkedIn