What was your response?
That IAKI was the right place to turn to! – Sandro smiles – IAKI specialises in communicating with people and knows perfectly well that communication now takes place in social places, shared digital spaces that can be reached at all times and with an audience of a previously unimaginable scale. The communication aim of brands has by no means changed, also when talking to SMEs, to the B2B sector. Spreading the message, being remembered, convincing, stimulating a particular behaviour: these were the main aims of BT Italia. We at IAKI had to keep in mind the communication recipients: Small and Medium Enterprises. IAKI’s solution was to create a Social Media Marketing project for the B2B sector.
Social Media Marketing for B2B: what was the upshot? First of all we defined a Social Media Strategy that takes into account market segmentation, expectations and the demand for specialisation and in-depth knowledge. These are key factors of the B2B industry that influenced our Social Media Marketing strategy. Next, we started communicating!