WHO – objectives of the Facebook marketing strategy

The main objectives of Darty, French electronic chain stores, are: encourage in-store traffic, strengthen its brand identity and increase brand awareness.

WHAT – IAKI Facebook marketing strategy

IAKI develops a strategy of Facebook marketing, Facebook applications for Darty, in order to meet the operational needs of the company, strengthening its presence on social network. To set the communication materials, IAKI has selected an integrated tools system, consistent with brand identity, with two basic insight: on one hand the utility for the fans, on the other hand the perfect fit with the marketing and retailer’s objectives.

HOW – Facebook applications

A Facebook app with a goal of issuing discounted eCoupon to the fans with names and redemption process. To push the extensive diffusion of the brand linked to the FB app, Iaki has designed a tab Store Locator, in order to promote every single dealer: not only the standard map showing how to reach it, but also informative tips with special events planned at the store, the weekend openings and the promotional events in progress. These details will be updated in real time thanks to a continued cooperation process between IAKI and Darty

WHY – eCoupon Facebook application

To design a Facebook app of eCoupon to create a binding force beween social media and dealer, promoting a strong and motivated interest toward in-store traffic. Facebook app of eCoupon is very simple: a call-to-like request to any user, followed by an explanation of the downloading process and use of eCoupon.

After the compilation of the registration form (working also as a database for future use) the user will be able to download the eCoupon and spend it (or burn it) at every Darty shop.