The new Facebook application developed by IAKI continues the activities of social media marketing for R101. A few days before the Italian Grand Prix in Monza today the “Pit Stop 101 by Pirelli” starts: a challenge to the last drop of adrenaline. A Facebook Application quiz that asks questions about the world of Formula 1: an original, interactive and fun way to present the Pirelli merchandising. Not a simple questionnaire, but 3 game modes, as metaphors of the races on the tracks: fastest lap, overtaking, team. Each player can not only win every day some gadgets Pirelli and R101, but also take part in the final draw for a trip to the headquarters of Red Bull Racing in the UK.
The goal of the planned activity and of the Facebook Marketing is to increase the visibility of the new Pirelli store. This is why IAKI social media marketing strategy is not limited to the seeding of content and the entertainment of the participants, but leverages also the viral spread of the game, on increasing the numbers of the likers on the Facebook page of R101, the visibility of Pirelli merchandising and the in store traffic. IAKI, the agency that is part of the network Facebook PMD (preferred marketing developer), has conceived, designed and developed a Facebook application with viral characteristics, and that also works outside the social network, within a dedicated mini-site, even in the mini-site all the viral marketing potential of the application is activated: sharing and interaction with friends.
Now, we cannot but “speed up”, try it too.