WOMMA (Word Of Mouth Marketing Association)
WOMMA is an association formed in 2004 in the United States for the advancement and promotion of mouth marketing.
In a few years it has become the association’s official international WOM reference, with members from all over the world, companies, agencies, and research institutes.
WOMMA’s mission is to promote and improve word of mouth marketing through several actions:
- Identification of best practices for a more effective marketing
- Protection of consumers and of the industry with clear ethical guidelines
- Consolidation of word of mouth as a marketing tool for success
- Defining standards and methodologies that encourage the use
The members of WOMMA are innovative companies, pioneers in the techniques of word of mouth, who can transform satisfied customers into the most powerful and persuasive advocates of a brand. They work to give the mouth a central role in the marketing mix, as the driving force for sales now recognized the validity.
IAKI is part of WOMMA since 2004, and adheres to its Code of Ethics, and participates actively in the activities of (Leadership Committee, Reseach Council and Metrics Task Force).