Facebook advertising is not like the classic online scheduling
Those who think they find Facebook a media equivalent of online advertising to websites, will be disappointed. Facebook is primarily a social network, aimed at creating and managing relationships between people, and between people and brands. Not for nothing has invented the term and the practice of social advertising.
4 years and over 100 campaigns
Facebook advertising is the set of functions, techniques, know-how and working methods used to construct online advertising campaigns within the larger social network. IAKI began operating as an agency of Facebook advertising in 2009, only a year after the release of the new media in the U.S. market, and in four years has built up an enviable experience. In recent years we have managed more than 100 campaigns Facebook advertising. Experience that requires constant updating, because the innovation of Facebook in this area never stops.
What are the rules to get the best performance in Facebook Advertising? How does IAKI work?
Segmentation
Advertising on Facebook allows a very high level is segmentation, addressing the banner to selected persons on the basis of more than ten criteria: Places, Age, Birthdays, Genre, Keyword, Education, Employment, State staff, Interests, Language, Pages / Applications / Events used, Friends of the connections. Turn carefully and differentiated segmentation allows you to achieve the best results, and to optimize the investment media. The key to Facebook is the relevance, engagement, and the relationship that is established with people before and after the click.
Creativity
Creativity in Facebook Advertising does not follow the rules of online advertising, a banner that works on a site, you probably will not work on Facebook for at least two reasons:
- The experience of people on Facebook is unique and typical of this site on the first of the personal relations of friendship; different is the use of information websites, portals and search engines.
- Facebook adopts special formats, with great space for text, and social dynamics inherent; social elements are absent in online advertising classic.
IAKI has a creative team, and an agency that allows the construction of effective ads, writing of texts and call-to-action. And since we do not have the arrogance to always know in advance what will work best, our social advertising campaigns are always characterized by multiple creativity, allowing us to continually improve results, following step by step the reactions of people. If you work with us, get used to follow this process you do not bombard consumers with ads, but instead a dialogue with people even from the banner.
Optimization
Facebook platform allows you to continuously optimize advertising campaigns, as no other system of online display above. Forget the online schedules in which, once approved plans and creativity is expected at the end of the period result. Facebook in a relevant agency manages campaigns in a continuous and dynamic intelligently combines segmentation with multi-creativity, evaluating the results in an analytical and newspaper. The optimization process is not easy, because it involves the improvement of many variables, including:
- Cost per click and the click through rate (CTR)
- The conversion on the Page or Application
- The cost for acquisition
- The demographic distribution of the results
- The overall quality of the interaction realized
- The volumes of shares obtained
IAKI manages the entire chain of production and creative Facebook advertising internally, and can provide customers with responsive, full control of the investment budget, higher levels of ROI of campaigns managed in a fragmented and incomplete.
Landing Tab
Where do the clicks made by people on Facebook banner go? It is you to decide, with your Facebook advertising agency. The tabs, landing pages and banners in general, are a vital link in the communication process, but here they have different characteristics from the landing page to which we are accustomed to in other sites. On Facebook, the main dynamic is the conversation, the best ads start the conversation with people, and it is therefore necessary that this process can continue and progress into the later stages. IAKI as Facebook advertising agency has four years of experience in managing integrated campaigns, and carried out in the most varied sectors.
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