Unconventional marketing
One of the most practiced hobby in recent years, especially by those who write manuals on advertising creativity, is to try and give a definition of the so called “unconventional” marketing. In our experience we have realized that it’s become a large container that includes various specific skills.
A category against categories
- Ambient
- Guerrilla
- Flash mob
- Tribal
- Face-to-face
- Proximity
- Stickering
- Street
These are just some of the practices that are within the category of unconventional marketing.
Unconventional means Engagement
Yet, in this variety of techniques there is a common denominator: people. Everything that is deemed unconventional marketing contemplates the active involvement of people who choose to interact with a brand outside the canonical places of conventional communication. The brand does not only talk, but involves people and learns to respond to their needs. For this reason, even in our unconventional marketing, we always aim to the customer engagement.
In depth analysis:
Take a look at some of IAKI UNCONVENTIONAL MARKETING projects
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