WHAT – The contest and the Marketing Strategy by IAKI.
In the Facebook marketing strategy for ARBRE MAGIQUE®, IAKI included a set of connected projects: the online contest “Crea in Freestyle”, a Facebook application and the development of a website based on the look of the new Freestyle products. The contest “Crea in Freestyle,” which was entirely conceived and developed by IAKI (from the creation of the concept to the management of legal practices) led to the creation of thousands of customized ARBRE MAGIQUE®. The Facebook app on the other hand, was able to valorize the differences between the new ARBRE MAGIQUE® range and the old ones, and to emphasize the positioning of this new young line. People were able to choose the tree that represented the most their personalities and, as a result of this choice, they received personalized quotes about music,love, sports and fashion.