A project of social media marketing focused on word of mouth: creating and spreading conversations about services 89.24.24. An ambitious goal achieved through the development of an ad hoc editorial plan, which has increased the level of engagement of the Facebook page.

We asked Sandro Marchetti, CEO of IAKI, to explain in detail how the project is articulated.

What’s SEAT requests?

The company has approached IAKI to boost online conversations on 89.24.24 Pronto PagineGialle.
The service communicates already with a web site, besides being promoted through newsletters and ADV. The client has asked to extend communication services already adopted with a strategy of community social media marketing.

What’s your strategy?

To create customer engagement on social media marketing IAKI team has developed a publishing plan that encourages people to share their experiences. Through promotions, tips and examples of everyday problems the company communicates with its consumers which, in turn, engage other potential customers. The project is developed mainly on a Facebook page and a Twitter profile.

How does the Facebook Page work?

The contents of the wall stimulate the friends of the page, making them wiling to express their opinions and talk about their experiences with 89.24.24 Pronto PagineGialle. Promotions have a tab dedicated to information and the possibility to download the rules. There is also a tab for tweets that allows you to follow on Facebook the news published on Twitter.